Cleveland Junior Tamburitzans · Brand guide

Music. Dance.
Croatian Pride.

How CJT looks, sounds, and shows up, from posters and programs to the website. Use this page whenever you make something with our name on it.

Download the brand kit Get the logo
1959Founded
65+Years of performing
50+Members, ages 5–21
3Countries performed in
01 · Who we are

Keeping heritage alive.

Cleveland Junior Tamburitzans (CJT) is a non-profit youth folklore ensemble in Eastlake, Ohio that has preserved Croatian heritage through music, song, and dance since 1959.

Mission
To preserve and share the best of our Croatian heritage and culture through professional instruction in music, song, and dance.
In our words
“We are more than just a performing arts group; we are a community that keeps our heritage alive and thriving for future generations.”
Key messages

Click a message to copy it into a post, flyer or grant form.

02 · Our name

Say it the same way, every time.

Use “Cleveland Junior Tamburitzans” on first mention and “CJT” after that.

FormUse it for
Cleveland Junior Tamburitzans – Croatian Pride, Inc.Legal name: contracts, copyright lines, tax receipts
Cleveland Junior TamburitzansPrimary public name, first mention, page titles
CJTShort form after the first mention
Croatian Pride · Hrvatski ponosTagline set under the name
Concert 67 · Koncert 67The annual concert, numbered by year; 2026 is the 67th
Write it like this
✓Cleveland Junior Tamburitzans
✕Cleveland Junior tamburitzans
Capital T for the group. Lowercase “tamburitza” is the instrument and music.
✓Lukačević
✕Lukacevic
Keep Croatian diacritics in names whenever you can.
✓About – Cleveland Junior Tamburitzans
✕About | Cleveland Junior Tamburitzans
Use an en dash between a page or event name and ours.
✓Cleveland Junior Tamburitzans
✕Clevelandski mladi tamburaši
Never translate the name, even on Croatian materials.
04 · Color

Red, white, and blue on a dark stage.

The Croatian flag colors, set on a deep midnight navy that frames everything like a darkened theatre.

Brand colors
Accents

Click any swatch to copy its HEX code. These six are the whole palette for flyers, posts and print.

On Midnight Ink, use Coral.

White or Mist for text. Coral Red, not Croatian Red, for accents so they stay readable.

On white, blue leads.

Royal Blue carries headings; Croatian Red carries labels and calls to action.

Red is for action.

One or two red elements per view. Never set long text in red.

05 · Typography

An elegant serif, a clean sans.

Both are free from Google Fonts and support every Croatian character.

Display
Aa Šž
Instrument Serif · Č Ć Š Ž Đ č ć š ž đ
Weights
Regular, Italic
Use for
Headlines, numbers, quotes, the tagline
Fallback
Georgia
Get the font ↗
Text
Aa Šž
Instrument Sans · Č Ć Š Ž Đ č ć š ž đ
Weights
Regular, Medium, Semibold
Use for
Body, buttons, navigation, labels
Fallback
Arial, Helvetica
Get the font ↗
DisplayInstrument Serif
Join the Group.
Section headingInstrument Serif
Keeping heritage alive for generations.
Card titleInstrument Serif
Concert 67
EyebrowInstrument Sans Semibold, all caps
Saturday, November 14
BodyInstrument Sans
Rehearsals run every Saturday, 9 AM – 2 PM, at the American-Croatian Lodge in Eastlake. New members try it free for the first 4 weeks.

Signature move: italicize one key word per headline in Coral Red. Serif headlines stay Regular; never bold them.

Don’t
✕
Music. Dance. Croatian Pride.
Don’t bold the serif headline
✕
Music. Dance. Croatian Pride.
Don’t color more than one word
✕
Music. Dance.
Don’t stretch or squash the type
✕
Music. Dance. Croatian Pride.
Don’t swap in another font
✕
Rehearsals run every Saturday, 9 AM – 2 PM, at the American-Croatian Lodge in Eastlake.
Don’t set long text in capitals
✕
Rehearsals run every Saturday, 9 AM – 2 PM, at the American-Croatian Lodge in Eastlake.
Don’t set long text in red
06 · Illustration

Three dancers, spinning.

A hand-drawn illustration of dancers in pleated white folk dresses with pink sashes and ribbons, arm in arm.

Brand illustration

Where it goes.

Use it on light backgrounds, Stage Gray or white, where a photo would be too busy: flyers, program inserts, thank-you cards.

Don’t place it on Midnight Ink, recolor the costumes, or crop through a dancer.

↓ PNG
07 · Photography

Let the costumes carry the color.

Real CJT members on stage or at festivals, in full regional costume, mid-dance or mid-song.

✓Do

  • ✓Show real members performing on stage or at festivals
  • ✓Choose ensemble shots and movement: dancing, playing
  • ✓Show full regional costume with instruments
  • ✓Keep natural color, straight from the camera
  • ✓Get parent consent before posting anyone; all members are minors or young adults

✕Don’t

  • ✕Use posed portraits as the main image
  • ✕Add filters or heavy color grading
  • ✕Use stock photos or photos of other groups
  • ✕Use blurry screenshots or photos saved from social media
  • ✕Put text or the crest over someone’s face

In layouts, round photo corners slightly (6 px) and keep them in tight grids with small gaps.

08 · Social and print

Making a graphic.

Every post, flyer and poster uses the same recipe: a performance photo or Midnight Ink, the white crest, one serif headline with one Coral word, and the details in Instrument Sans.

Saturday, November 14
Concert 67.
Cleveland Junior Tamburitzans
Feed post · 4:5Instagram and Facebook
New members
Try it free.
First 4 weeks. Ages 5–21. Every Saturday.
Join Us
Story · 9:16Keep the top and bottom 250 px clear
Annual fall concert
Music. Dance. Croatian Pride.
Concert 67 · Saturday, November 14
Event cover · 1.91:1Facebook events; keep text on the left half
Social sizes
ShapeSize (px)WhereNotes
1080 × 1350Instagram and Facebook postsDefault for every post
1080 × 1920Stories and ReelsText inside the middle; top and bottom get covered
1920 × 1005Facebook event coverHeadline on the left half
851 × 315Facebook page coverPhoto only; crops differently on phones
1280 × 720YouTube thumbnailBig headline, few words
320 × 320+Profile photo, every platformFull-color crest on white, shown as a circle
Print
300 dpi

Photos and the crest at full size. Screenshots and website images will print blurry.

⅛ in

Bleed on every edge when color runs to the edge, plus ¼ in safe margin for text.

CMYK

Send printers a PDF. Ask for a proof: Croatian Red and Royal Blue shift the most on paper.

Black

One-color jobs (embroidery, engraving, T-shirts, photocopies) use the black crest.

Checklist before you post or print
  1. 01Logo downloaded from this page, not an old file or a screenshot
  2. 02One headline, one Coral or Red word, no bold serif
  3. 03Date, time and place written out: “Saturday, November 14”
  4. 04Name spelled “Cleveland Junior Tamburitzans,” diacritics kept
  5. 05Parent consent for every member shown in a photo
09 · Voice

A proud, welcoming family.

Warm and community-minded, rooted in tradition, and clear about the details parents need.

TraitWe areWe are notSounds like
ProudConfident about 65+ years of heritageBoastful or exclusive“Music. Dance. Croatian Pride.”
WarmInviting to families and newcomersFormal or institutional“We’d love to have your child become part of our group!”
Communal“We” and “our,” crediting familiesAbout individuals or the board“It truly takes a village.”
ClearSpecific about times, prices, placesVague or salesy“Every Saturday, 9 AM – 2 PM”
PlayfulA stage metaphor now and thenJokey“This page has left the stage.”
Writing style
Words we reach for
heritagetraditionculturecommunityfamilypridealivegenerationsauthentic
10 · Using AI

Start every AI chat with this.

Using ChatGPT, Claude, Canva or another AI tool? Paste this brief in first, then ask for what you need. It teaches the tool our name, voice, colors and rules, so the first draft already sounds like CJT.

The CJT AI brief
↓ Download .txt
You are helping volunteers write and design materials for the Cleveland Junior Tamburitzans (CJT). Follow this brand guide in everything you write or suggest.

ABOUT CJT
- Cleveland Junior Tamburitzans (CJT) is a non-profit youth folklore ensemble in Eastlake, Ohio, preserving Croatian heritage through music, song, and dance since 1959.
- 50+ members, ages 5–21. Parent-sponsored and volunteer-led, taught by professional instructors. Performs in Croatia, Canada, and across the United States.
- Mission: To preserve and share the best of our Croatian heritage and culture through professional instruction in music, song, and dance.
- Signature line: Music. Dance. Croatian Pride.

OUR NAME
- Write "Cleveland Junior Tamburitzans" on first mention and "CJT" after that. Always a capital T.
- Never translate the name, even in Croatian. The tagline is "Croatian Pride" (in Croatian: "Hrvatski ponos").
- Legal name: Cleveland Junior Tamburitzans – Croatian Pride, Inc.
- Keep Croatian diacritics in names (č, ć, š, ž, đ).

VOICE
- Proud, warm, communal ("we" and "our"), clear, and lightly playful. Never boastful, formal, vague, salesy, or jokey.
- Headlines are short, often fragments ending in a period: "Join the Group."
- Section headings in sentence case. Buttons are short verbs: "Join Us", "Get tickets", "Donate online", "Order an ad".
- Numbers as numerals, with a plus for milestones: 65+, 50+. Times as "9 AM – 2 PM". Dates as "Saturday, November 14".
- Words to reach for: heritage, tradition, culture, community, family, pride, alive, generations, authentic.

KEY MESSAGES
1. Preserving Croatian heritage through music, song, and dance.
2. Active since 1959: 65+ years and 50+ young performers, ages 5–21.
3. Taught by professional instructors; performing in Croatia, Canada, and across the U.S.
4. Parent-sponsored and volunteer-led: a community, not just a performing group.
5. Your gift funds costumes, instruments, and senior scholarships.
6. New members try it free for the first 4 weeks.

LOOK AND FEEL
- "The stage": dark backgrounds, real performance photos, and the folk costumes carry the color.
- Colors (use only these): Midnight Ink #0B0C22 (main background), Croatian Red #B8211E (buttons and labels, one or two per design), Royal Blue #00007C (headings on light), White #FFFFFF, Coral Red #E0605A (red accent on dark backgrounds), Stage Gray #F3F4F7 (light backgrounds).
- Fonts: Instrument Serif for headlines (never bold; italicize one key word in Coral Red) and Instrument Sans for everything else.

RULES
- Do not invent facts, dates, times, prices, venues, names, or quotes. If a detail is missing, write [PLACEHOLDER] and ask me for it.
- Do not draw, recreate, or change the CJT crest. Leave a space marked [CJT LOGO] for the official file.
- Do not create images of CJT members, children, or folk costumes. Leave a space marked [PHOTO] for a real performance photo.
- Do not use other colors or fonts.

CONTACT DETAILS (use exactly as written)
- Website: clevelandjuniortamburitzans.org (Croatian: /hr/)
- Email: contact@croatianpride.org · Concert: concert@croatianpride.org
- Social: @ClevelandJuniorTamburitzans on Facebook and Instagram
- 501(c)(3) nonprofit · EIN 46-2411652
Then ask for something like this

Click a prompt to copy it. Fill in the [brackets] first.

Ground rules for using AI

✓Do

  • ✓Paste the brief before your request
  • ✓Check every name, date, time and price before posting
  • ✓Have a native speaker read anything in Croatian
  • ✓Use AI for first drafts, captions and rewording, then edit it yourself

✕Don’t

  • ✕Paste members’ personal details (names with ages, contact info, medical or family details)
  • ✕Ask AI to make, redraw or “clean up” the logo
  • ✕Use AI-generated pictures of members, children or costumes
  • ✕Post anything without a person reading it first
11 · Contact

Use these exactly as written.

Website
clevelandjuniortamburitzans.org
Email
contact@croatianpride.org
Concert
concert@croatianpride.org
Mail
34900 Lakeshore Boulevard, Box 10, Eastlake, OH 44095
Social
@ClevelandJuniorTamburitzans
Tax status
501(c)(3) · EIN 46-2411652
Standard boilerplate
The Cleveland Junior Tamburitzans (CJT) is a non-profit youth folklore ensemble in Eastlake, Ohio, preserving Croatian heritage through music, song, and dance since 1959. Parent-sponsored and volunteer-led, CJT teaches 50+ members ages 5–21 under professional instructors and performs across the United States, Canada, and Croatia. Learn more at clevelandjuniortamburitzans.org.
For the website team
Website colors, sizes and elements
Only needed if you’re editing the website.

Buttons, cards, and lists.

Pill buttons, 8 px card corners, and generous space between sections.

Buttons on light
Get tickets Learn more →
Buttons on dark
Donate online Join Us
Card on light

Try it free.

New members join rehearsals free for the first 4 weeks.

Featured

Order an ad.

Support Concert 67 with a page in the program book.

Numbered steps
  1. 01Fill out the membership form
  2. 02Come to a Saturday rehearsal
  3. 03Get fitted for a costume
Website-only colors

Text shades, hover states and borders the website uses. Don’t use them in graphics or print.

Type sizes on the website
StyleSizeNotes
Display56–128 pxLine height 0.92, tracking −2%
Section heading40–68 pxLine height 1.0
Quote28–52 pxLine height 1.15
Card title32 pxLine height 1.1
Eyebrow13 pxTracking +16%
Body16–18 pxLine height 1.6–1.7
Button15 pxPill, 14 × 26 px padding
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